In an era where digital investments are becoming increasingly popular, ‘Digi Gold’ emerges as a fascinating and innovative way to invest in gold without the hassles of physical storage. Before diving into how to buy Digi Gold from the Airtel Thanks app, let’s unfold the benefits of this modern investment avenue.

The Benefits of Investing in Digi Gold

Accessibility: Digi Gold demystifies the gold buying process, making it accessible to anyone with a smartphone and an internet connection. It eliminates the need for a visit to the jeweller or bank, offering a digital marketplace at your fingertips.

Safety and Security: Physical gold can be risky to store and is susceptible to theft. Digi Gold is stored in secure vaults by the service provider, ensuring your investment is safe.

Purity Guaranteed: The gold you buy digitally is assured for its purity. With Digi Gold, you invest in 24-karat gold without worrying about impurities or being duped with lower quality.

Affordability: Investing in physical gold requires significant capital due to making charges and the cost of the gold itself. With Digi Gold, you can start with as little as one gram or even less, making it a more affordable investment.

Real-Time Market Prices: Digi Gold prices are updated in real-time, reflecting the latest market rates. This transparency ensures you get the best possible price at the time of purchase.

Easy Liquidity: Converting your Digi Gold into physical gold or cash is straightforward and quick. This makes it a liquid asset that can be cashed out whenever you need funds.

No Storage or Insurance Cost: Since the gold is stored digitally, there’s no need to worry about storage lockers or insurance costs for safeguarding your gold.

Gifting Made Easy: Digi Gold can be gifted to loved ones on special occasions, which they can redeem or keep as an investment.

Now that you’re acquainted with the benefits of Digi Gold, let’s explore how to buy it through the Airtel Thanks app, which also doubles as a portal for your online premium payment needs.

How to Buy Digi Gold from Airtel Thanks App

Step 1: Download and Set Up the Airtel Thanks App

Download the Airtel Thanks app from your respective app store and register using your Airtel number. Go through the verification process to set up your account.

Step 2: Navigate to the Financial Services Section

Once logged in, find the ‘Financial Services’ section on the home screen or through the app’s menu. This is where you’ll find options for online premium payment and investment services like Digi Gold.

Step 3: Select the ‘Digi Gold’ Option

Look for the ‘Digi Gold’ or equivalent investment option within the Financial Services menu. Once you click on it, you’ll be taken to the Digi Gold purchasing platform.

Step 4: Decide on the Amount

You can buy Digi Gold either by amount or weight. Decide how much you want to invest or how many grams of gold you wish to purchase.

Step 5: Check the Real-Time Gold Rate

The app will display the current rate of gold per gram. This ensures that you are making an informed decision based on the most up-to-date market prices.

Step 6: Make the Payment

Once you’ve decided how much gold to buy, proceed to make the payment. You can pay through your Airtel wallet, net banking, debit/credit cards, or UPI. Ensure your transaction is secure and successful.

Step 7: Confirmation

After the payment, you will receive a confirmation of your purchase. The Digi Gold is then credited to your account, where it’s safely stored until you decide to sell or redeem it.

Step 8: Manage Your Investment

The Airtel Thanks app allows you to track the value of your Digi Gold investment over time. You can monitor price changes and decide if you want to buy more, hold, or sell your digital gold.


Digi Gold is an innovative investment tool that brings the time-tested reliability of gold into the digital age. It provides a secure, accessible, and flexible way to invest in gold, suitable for both new and seasoned investors. Through the Airtel Thanks app, buying Digi Gold is as simple as making an online premium payment, only with the potential to contribute significantly to your financial portfolio. Before you invest, consider the benefits and ease with which you can embark on your gold investment journey – all from the comfort of your home.

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